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    The 10 Most Instagrammed Musicals

    MiS
    Creativity
    ·1 min read

    Research from online ticket software company TicketSource has raised the curtain on the most talked about musical theatre productions.

    Using a unique scoring system comprising Google search data and Instagram mentions, the TicketSource research reveals the musical productions that are most popular with audiences all over the world.

    Top 10 Most Instagrammed Musicals

    1. Beauty and the Beast (5,863,073)
    2. Chicago (4,119,665)
    3. Chitty Chitty Bang Bang (1,881,325)
    4. Matilda (1,835,711)
    5. Miss Saigon (1,598,188)
    6. Hairspray (1,450,343)
    7. Grease (1,183,372)
    8. Cabaret (1,182,487)
    9. Aladdin (1,034,670)
    10. Mama Mia (1,000,406)

    Beauty and the Beast tops the list, scoring over 5 million mentions, followed by family favourites Chitty Chitty Bang Bang and Matilda, both with more than 1.8m mentions.

    Looking at the data in more detail reveals that a fifth of these popular productions are family friendly (Matilda, Beauty and the Beast, Aladdin and Chitty Chitty Bang Bang) which highlights the popularity of this production format.

    Most & Least Well-Travelled Productions

    Theatre productions don’t just stick to their home-town. The success and popularity of these musicals can be measured by how far and wide they have travelled to bring their production to a global audience.

    The research from Ticket Source revealed that the total distance travelled by popular musicals is over 2.8million miles and on average, each popular musical production will travel in excess of 156,000 miles.

    Productions that have travelled the furthest in miles:

    1. The Rocky Horror Show – 374,945 miles
    2. Phantom of the Opera – 242,418 miles
    3. Mama Mia – 241,132 miles
    4. The Lion King – 149,240 miles
    5. We Will Rock You – 102,376 miles
    6. Rock of Ages – 95,221 miles
    7. Billy Elliot – 94,432 miles
    8. A Chorus Line – 88,263 miles
    9. Annie – 86,756 miles
    10. Hairspray – 85,285 miles

    Top 5 UK Cities Searching for Musicals

    Using Google Search trends, the research revealed which UK cities can’t get enough of musicals. Does this mean that Brentford is all singing and dancing?

    1. Brentford
    2. Brighton
    3. London
    4. Watford
    5. Croydon