G: Tell us about your brand, what did inspire you to start it?
We felt there was a need for tech to reflect the personality of the person carrying the accessory. Just because a case is for the tech market, doesn’t mean it has to look techy.
G: What is unique about your brand?
We believe that function and style can exist in harmony without compromise. We focus on sourcing high quality materials and craftsmanship to create a COVERT case that will protect and look beautiful.
G: Why did you decided to sell your cases on MIS Boutique?
Covert is all about a twist on the classic, understated chic look. When MIS approached us we felt that it was a great fit for our brand as we share the same ideals. Our target market is very similar; young urbanites conscious of what is going on and wanting to look good. You can find us on MIS Boutique here:
https://madeinshoreditch.co.uk/shop/brands/accessories/covert.html
G: Where do you get inspiration for the new collections?
The inspiration for the COVERT and C by COVERT collections is driven by the latest trends and fashions on the catwalks as well as the beauty we see in the world around us, everyday nature or an exciting new art installation. The aim of the COVERT brand is to provide customers with a range that combines cutting edge fashion with quality craftsmanship.
G: What were the biggest obstacles developing and launching your company? What did motivate you to overcome them?
We had so many original designs to choose from for the launch of Covert it was hard trying to narrow it down to a manageable first collection. Also sometimes something we thought would work on paper, didn’t quite hit it for real. Designing our first collection has been a massive learning curve but a lot of fun along the way.
G: What is your favourite Covert collection to date?
Varsity is our fave as it’s such a twist on a classic. We spent months making sure this case worked well and felt good as it looked. We’ve just released an all-black version which we adore.
G: What does the future have in store for your business?
We have so many new designs we’re considering, it’s hard to choose our favourites but we know that colour features massively. We’re also looking at designing a unique collection for laptops and a possible new collaboration.
Social links:
Website: http://covertaccessories.com/
Twitter: https://twitter.com/CovertCases
Facebook: https://www.facebook.com/CovertAccessories
