Two cats travel from Amsterdam to London in bespoke Kittymobile

    MiS·
    Creativity
    ··6 mins read
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    EDITORIAL USE ONLY Poopy Cat Founder, Thomas Vles rides across Millennium Bridge in London with his cats Mushi and Cheesy after cycling from Amsterdam on his custom-made Bakfiets ÔPoopy MobileÕ, to officially launch BLOCKS, the Dutch brandÕs latest product in the UK. PRESS ASSOCIATION Photo. Picture date: Monday April 27, 2015. The pet brand creates disposable cardboard litter trays and BLOCKS, which are modular cardboard structures that can be assembled into playhouses. With a specific focus on sustainability, convenience and fun the brand has already grown in nine international markets since December 2014. Photo credit should read: David Parry/PA Wire

    Arriving today, cat crazy entrepreneur Thomas Vles, has cycled more than 300 miles from Amsterdam to London with his two cats, Mushi and Cheesy. Inspired by the Popemobile, the custom made ‘Kittymobile’ has been specially converted from a traditional Dutch bakfiets bicycle for the journey to launch new pet brand Poopy Cat to Brits.

    To keep Mushi and Cheesy entertained while in the Kittymobile, Thomas has included BLOCKS cat playhouse, designed to stimulate mental and physical activity for cats in smaller spaces, such as London and urban living in the UK. And when nature calls, a hygienic, disposable, biodegradable Poopy Cat litter box is also installed.

    The Poopy Cat ambassadors and founder Thomas will arrive this afternoon to a red carpet reception to launch their first ‘poop-up’ store at Old Street roundabout in London, following a tour of key attractions across the capital.

    EDITORIAL USE ONLY Poopy Cat Founder, Thomas Vles rides across Westminster Bridge in London with his cats Mushi and Cheesy after cycling from Amsterdam on his custom-made Bakfiets ‘Poopy Mobile’, to officially launch BLOCKS, the Dutch brand’s latest product in the UK. PRESS ASSOCIATION Photo. Picture date: Monday April 27, 2015. The pet brand creates disposable cardboard litter trays and BLOCKS, which are modular cardboard structures that can be assembled into playhouses. With a specific focus on sustainability, convenience and fun the brand has already grown in nine international markets since December 2014. Photo credit should read: David Parry/PA WireEDITORIAL USE ONLY Poopy Cat mascot Cheesy in Trafalgar Square after being cycled from Amsterdam by owner, Poopy Cat Founder Thomas Vles, on his custom-made Bakfiets'Poopy Mobile', to officially launch BLOCKS, the Dutch brand's latest product in the UK. PRESS ASSOCIATION Photo. Picture date: Monday April 27, 2015. The pet brand creates disposable cardboard litter trays and BLOCKS, which are modular cardboard structures that can be assembled into playhouses. With a specific focus on sustainability, convenience and fun the brand has already grown in nine international markets since December 2014. Photo credit should read: David Parry/PA WireEDITORIAL USE ONLY Poopy Cat mascot Mushi at the Poopy Cat pop up store in Old Street after being cycled from Amsterdam by owner, Poopy Cat Founder Thomas Vles, on his custom-made Bakfiets'Poopy Mobile', to officially launch BLOCKS, the Dutch brand's latest product in the UK. PRESS ASSOCIATION Photo. Picture date: Monday April 27, 2015. The pet brand creates disposable cardboard litter trays and BLOCKS, which are modular cardboard structures that can be assembled into playhouses. With a specific focus on sustainability, convenience and fun the brand has already grown in nine international markets since December 2014. Photo credit should read: David Parry/PA WireEDITORIAL USE ONLY Poopy Cat Founder, Thomas Vles rides across Westminster Bridge in London with his cats Mushi and Cheesy after cycling from Amsterdam on his custom-made Bakfiets ‘Poopy Mobile’, to officially launch BLOCKS, the Dutch brand’s latest product in the UK. PRESS ASSOCIATION Photo. Picture date: Monday April 27, 2015. The pet brand creates disposable cardboard litter trays and BLOCKS, which are modular cardboard structures that can be assembled into playhouses. With a specific focus on sustainability, convenience and fun the brand has already grown in nine international markets since December 2014. Photo credit should read: David Parry/PA Wire

    Poopy Cat launched in December 2014 in the Netherlands via the world’s first cat pop group, the Poopy Cat Dolls – their hit ‘Do you want my purr purr’ – went viral. A video of the Poopy Cat Head Office, where the cats live permanently, recently secured global media attention with more than 1.2 million YouTube views.

    Commenting on his adventure, Thomas Vles said: “I know how much the British love their animals and from the overwhelming response we had to our online videos and Kickstarter campaign, we knew that the UK had to be next for Poopy Cat. Mushi and Cheesy are Poopy Cat’s ambassadors. Not only are they the face of Poopy Cat, they also inspire our product development team, relieve us from stress in the office and test our products extensively. Mushi and Cheesy had to be there for the launch in London, however first class travel for cats is not yet available. The Kittymobile was the perfect solution, offering a spacious and personalized travel vessel!”

    Cat lovers can get their paws on the new Poopy Cat products available at the poop-up store until Tuesday 28th April, Unit 2, Old Street Roundabout, London EC1Y 1BE.

    Images source: Press Association