G: Tell us about your brand, what did inspire you to start it?
NICCE: It all really started when I wasn’t able to find clean, quality products on the market. It’s all about no fuss, simple designs and that’s where I saw the gap in the market. I’ve always been interested in fashion but after I’d done my first season working in Ibiza, I really got drawn into the fashion world – the island and its people, especially those who work there, have a really cool style and it got me thinking about how I could introduce a clothing brand that these types of people would want to wear. Nicce was born.
G: What is unique about your brand?
NICCE: I’d definitely say our approach to cleanliness, monotone and no fuss designs. We like to keep it pared back and simple, whilst at the same time constantly keeping it fresh with our ever-evolving collections.
G: Where do you get inspiration for the new collections?
NICCE: Inspiration varies and each collection evolves slightly and allows us to really come together collectively on our range. The new 003 (s/s 14) again plays from our varsity approach, looking into sports text and numbers. This time we have added some colour, which is another step in the evolution for us. We use London and our surrounding areas as huge source of inspiration… From parks, markets even to a wall! We’re constantly looking around us to see what might make a look book scene, a website shot or a product itself.
G: What were the biggest obstacles developing and launching your company? What did motivate you to overcome them?
NICCE: Our biggest obstacle would have been manufacturing and printing. I decided to go out and buy all the equipment to do all printing in house with no experience what so ever, after a few weeks we sussed it, but it wasn’t viable in the end. We quickly out sourced, which made things a lot easier. We have changed suppliers a few times now, and are still tackling this. We’ve overcome this by networking and finding who is the right supplier for us – it’s an ongoing thing.
G: What does the future have in store for your business?
NICCE: The ultimate aim is to become a worldwide brand. We’d like to get into Selfridges and other high-end retailers and bring our style of street wear to as many fashion lovers as possible. We’ll also be introducing some exciting new products, such as women’s swimsuits this summer, so watch out for products that aren’t necessarily our staple tees.
Nicce’s SS14 collection is now live online at nicceclothing.com
Social links:
Twitter: @niccelondon
Instagram: @niccelondon
Facebook: @niccelondon
Website: www.nicceclothing.com
