For the Love of Italy: The House of Peroni makes a return to London’s East End

Go on an Italian adventure on the streets of London as The House of Peroni returns to the capital this summer, taking up residency at Proud East in Haggerston from 19 May- 1 July. Entitled Amare l’Italia – For the Love of Italy – the six week long event will take visitors on a delightful gastronomic journey, exposing them to some of the most successful and creative talent from the Mediterranean hotspot.

This year’s Master of Taste is the critically acclaimed Francesco Mazzei, currently chef patron at the Sartoria restaurant in Mayfair – inspired by cooking from the Southern region of Italy, Mazzei will be rustling up dishes that pay homage to the rich ingredients from his homeland. You’ll be able to wash all of that down with creations from the Master of Mixology, award winning Simone Caporale, who will be producing an eclectic range of Peroni Nastro Azzurro infused drinks. There will even be a host of culinary master-classes that you can attend and a fully stocked Italian deli, should you wish to make whatever you knock-up in your kitchen at home a bit more bellissimo.

S36 30948 Peroni Feast Comp RGB

The House of Peroni events

Here’s to hoping the Italians bring the sunshine with them – below you can check out some of the listed events taking place during The House of Peroni residency, head to their website to buy tickets and see full information:

The Private Dining Experience

Influenced by the family gatherings he had throughout his upbringing in the region of Calabria, chef Francesco Mazzei invites guests to sit down and enjoy a sumptuous Italian meal. The five course ‘feasting’ menu will be done in Mazzei’s signature ‘Mezzogiorno’ cooking style, and include an impressive selection of antipasti plates, as well as stand out dishes like liquorice cured salt cod.

lamb with Artichokes Alta front glass

For the Love of Monte Rosa

Designed by Master of Style, Margherita Maccapani Missoni, this even will allow guests to experience her love of Italy and how she is inspired by her home, and life growing up in northern Italy. Ticket holders will be invited to enter a beautiful Italian green house filled with aromatic floral scents, where an exclusive infusion will be discoverable for guests to savour in the fragrant and evocative garden surroundings.


For the Love of Negroni

Regent’s Canal will play host to a floating Negroni bar this year, where ticket holders will enjoy a tasting menu of Negronis presented five ways. Created by Simone Caporale, guests will be given a brief introduction to the famous serve and then will be left to slowly sip on their Negroni of choice whilst enjoying a beautiful view of the canal.

Sorbetto Spritz + Bottle - Copy

For the Love of Aperitivo

An intimate mixology class led by the Residency mixology team where each guest will be taken on an hour-long journey through the history of the Italian aperitivo ritual and be invited to recreate one infusion, which will be enjoyed alongside a selection of cured Italian meats and cheeses.

Antipasti Platter 1 O-head

For the Love of Pasta

An interactive and fun pasta making class which will be led by pasta experts, Burro e Salvia. Each guest will be met with a Piccola bottle on arrival and will learn how to make a number of different fresh Italian pastas from scratch across an hour and a half session. Further bottles of Alta will be provided and guests will finish the session with a tasting of their creations.

Italian Job Classico

The House of Peroni takes up residence at Proud East, Haggerston from 19th May, closing 1st July. For more information and private dining experience bookings, visit The House of Peroni website: