Label of the week: Why you need an OldHarry jumper this summer

As you enter the summer months, the warmer days yet cooler early evenings might encourage you to reconsider your wardrobe. With lightweight jumpers made of 100% cotton, Old Harry is certainly worth checking out. It’s a company born out of a passion for knitwear and a love for the British seaside.

                                    And we at Made in Shoreditch bloody love their jumpers!

Old Harry incorporates traditional British knitwear with a Shoreditch hipster vibe.  Founders Ben and Jonny came up with the idea while reflecting upon many happy days spent wrapped up in their parents’ vintage jumpers at the British seaside. It occurred to them that there were no products on the market that projected the wonders of the highly underrated British seaside. Old Harry is named after the white rock that stands at the end of Studland Bay in Dorset.

      

Their philosophy is simple; to do one thing but to do it properly. And they’re nailing knitwear. This dedication means that they make sure that all the little details are laboured over and they design and create products of superior quality but at an affordable price.

Old Harry jumpers differ in thickness to ensure that you are ready for anything, come rain or shine. The Breton, Lambswool and Cotton ranges offer a variety of seaside-inspired colours and styles.  On top of this they make high quality cotton beanies inspired by the old style fisherman’s beanie. Staying true to their seaside route, it’s a modern take on a classic look.

Old Harry differs from other brands through quality and comfort. Comparable jumpers dug out of vintage stores or our parents bottom drawers are itchy, uncomfortable and have usually lost their shape. Old Harry’s cotton range is made of 100% lightweight cotton which provides coziness and durability.. Furthermore they have tailored their Lambswool range to reduce itchiness and keep you warm during those chilly seaside evenings.

Fashion brands come and go, but Old Harry’s knitwear is a mainstay. And for 10% off make sure you use the discount code: OH-MIS.  Anyway enough from us, head over to Old Harry and have a browse for yourself.