Klarna, the leading global banks, payments and shopping service, has collaborated with famous Spanish artist Ignasi Monreal to launch a new campaign playfully inviting UK consumers to discover the truth about the brand with.
With over 14m consumers in the UK, and 13k retail partners, Klarna is now one of the leading Shopping services in the UK, however, in the past few years – the brand has seen a rise in the number of misconceptions. Taking a bold and unapologetic approach to the commentators, critics, skeptics and curious – Klarna answers some of the questions on everything from their brand, average age and even the company name.
To discover the truth, Klarna has partnered with Ignasi Monreal, famous for his collaborations with Gucci, Vogue and Netflix. Ignasi is a renowned contemporary artist who has created a series of seven pieces of artwork – each based upon a misconception seen online or in the media. The paintings, digitally designed by Ignasi in his studio in Rome, are a mix of classical and contemporary for a 21st Century renaissance feel.
Klarna invites consumers to enter the mythical world online where they can play a mythbuster challenge or by visiting the murals located in cities around the UK (London, Manchester, Liverpool and Birmingham).
In West London, consumers can visit the mural in Portobello Road where they can scan the QR code within the painting.
Once scanned on a smartphone camera, consumers are directed to a digital gallery and are virtually immersed into the paintings. For each artwork, a Mythbuster challenge is posed and the answers are hidden within the visuals inside of the painting. Prizes are awarded for completion of the game, ranging from a weekend stay at Claridges to a £10,000 donation to the hygiene poverty charity, Beauty Banks in the winner’s name.
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