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Credit: Tracy Leblanc on Pexels

Top 5 ways to promote a personal blog on Instagram

In 2022, Instagram is one of the most popular social media websites, and the number of active users is only increasing. For better understanding, about 500 million stories are uploaded to this social network every day! So if your dream of becoming a popular blogger has not yet come true, then with the help of our tips you will be able to bring it to life. While talking about Instagram promotion methods we will look at various methods of your profile’s support — giveaways, targeting, the opportunity to buy Instagram likes, mutual PR, and so on.

Method 1: Let’s start with the targeting. This is a proven and reliable way to promote your Instagram account if you are willing to spend some money. Before setting up targeted advertising, you should clearly define your target audience. Obviously, if you want to promote your fitness blog, then your target audience is people from 25 to 45 years old, men and women with average incomes who are interested in a healthy lifestyle, proper nutrition, dancing and various activities. There is no need to try to reach too many people. Targeting works well when you know exactly who your potential subscriber is.

Method 2: giveaways. It is suitable for those users who already have a more or less decent number of subscribers and are ready to spend money or put in some effort while trying some free services. These can be prizes that fit the theme of your blog (for example, in a culinary blog you can use a set of dishes or small kitchen appliances as a prize. If you are a hairstylist, offer a free haircut or a hairdo).

Method 3: The above methods will work stably if your page has good activity. But it often happens that targeting does not bring new subscribers, and there are simply too few subscribers for the contest.

Then you can use one of the proven options — buy likes on Instagram. What do they provide? Firstly, there is an immediate increase in activity on your page. Accordingly, the more likes you get, the more often Instagram will promote your publications. Secondly, the presence of a large number of likes inspires confidence in potential subscribers. The main thing is to choose a reliable service. Now there are companies that offer likes from real people. Believe me, this method is used by almost all famous bloggers.

Method 4: mutual PR. Do not hope that a blogger with a million subscribers will answer you, a newcomer on Instagram. Search for blog accounts with relatable posts and with about the same number of subscribers and offer them cooperation. According to experience, it is better not to offer cooperation to your direct competitors, since the probability of failure is high. But if you have a blog about creating interiors, then it may be of interest to subscribers of a blog about landscape design.

Method 5: joint live broadcasts. Here the essence is the same as in the previous method. You conduct a live broadcast together with a blogger in a topic related to your topic and demonstrate your expertise in order to attract new subscribers.

Summing up

So, today there are a large number of methods for promoting a profile on Insta. Here we have listed the most effective ones in our opinion. As the blog grows, you will find your own secrets and ways that will work best for you.