The art of sculpting air, the theme undertaken by the Balloon Museum for its international exhibition, stole the show at the award ceremony for BEA World 2022, the most coveted festival in the world of events and live communication, which rewards creative excellence in the events industry.
Following a win at BEA Italy as Best cultural music event and Best proprietary format, the Balloon Museum went on to win international prizes for Best Owner Format and came second in the Cultural Event section where it was recognised for its artistic scope and social engagement.
“We are proud to have received this important recognition from the BEA jury. The creation of a concept like that of the Balloon Museum has been an enormous challenge and one which in only a short period of time has become an itinerant incubator of ideas which has allowed us to bring together art and creativity, while putting the public at the centre of the experience” said Roberto Fantauzzi, President of Lux Eventi.
The Balloon Museum is one such initiative. Its format, unique in creativity and design, brings together the most renowned international exponents of inflatable art, stimulating in turn the creation of original and interactive art for one of the most acclaimed pop movements in the world. The potential of inflatable art resides in its capacity to amaze, resulting from its unconventional approach and its ability to imagine new and deeply immersive spaces.
Arousing the curiosity of the beholder with a playful object inserted into a new context is what allows the project to take shape in surprising ways and with profound meanings for the public.
The Balloon Museum format has involved more than one million visitors in just a few months and will land in Milan starting December 23, 2022.