Alcohol-free beer brand LOAH is set to launch London’s frst completely non-alcoholic taproom from 7th June near Hackney Downs. Currently stocked in Whole Foods and several independents, the taproom will be the frst place where drinkers can sample LOAH’s three core beers on draught. Special collaboration LOAH beers, made in conjunction with some of the UK’s best brewers, will also be available on rotation.
Not only will the LOAH taproom be an exciting and stylish space to drink alcohol-free beer, but it will also suppor emerging arists and illustrators. The taproom’s in-store record shop, run by BCM Radio, will feature an extensive music collection, where visitors can play records on turntables or buy them to take home. There will also be a rotating gallery and exhibition space, curated movie nights, discos, ar classes, supper clubs and a DELLI meet the maker series of talks and presentations.
LOAH founder Hugo Tapp created the company in 2020 whilst looking for interesting alternatives to alcohol. Hugo comments, “Over the past few years, we have been striving to make the most interesting alcohol-free beers on the market and we are over the moon to be moving LOAH into its brand-new home in East London. Back in lockdown, the alcohol-free beer market was saturated by drinks that tasted the same. There were some good beers in that mix, but there wasn’t much variety. This was also the reality of going to the pub for alcohol-avoiders like me.
Our new taproom aims to provide an atmosphere that’s just as fun as a trip to the pub for drinkers, weeknight avoiders and non-drinkers alike. At Loah, we believe that all great ideas star in the pub, even beter ones star with a clear head.”
LOAH takes non-alcoholic beer favours in a new direction. Rather than stripping away alcohol or making a beer-favoured soft drink, LOAH is brewed in exactly the same way as an alcoholic beer, but the process aims specifcally for 0.5%. This ensures that as much favour as possible ends up in the beer and that the typical yeast and hoppy notes aren’t lost. Fruit favour is essential to all LOAH beers. The brand’s core range includes 0.5% Lager Peach, created to entice soft drinks drinkers to the world of grown-up non-alcoholic drinks, 0.5% IPA Blood Orange, for the craft beer connoisseurs, and 0.5% Lager Lime, a real crowd-pleaser that brews for everybody. As well as being great tasting and alcohol-free, all LOAH beers are low calorie, low sugar, vegan and gluten free.
LOAH taproom: Arch D, Hackney Downs Studios, 17 Amhurst Terrace, E8 2BT Opening times: From 7th June, Monday – Friday 4-9pm / Saturday 12-10pm / Sunday 12-7pm
