Brand’s first brick-and-mortar set to be East London’s new cultural hub for skincare, science, art, community, and expression.
Youth To The People, the Los Angeles-born-and based pro-grade vegan skincare and lifestyle brand known for its cult-favorite Superfood Cleanser and innovations in superfoods and science will open its first brick-and-mortar store in the heart of East London’s bustling Shoreditch district on 1st of June.
Located in the heart of the food and retail destination Spitalfields Market, at 103a Commercial Street, The Youth Gallery will be the go-to destination for tapping into the latest responsibly made highly efficient skincare and lifestyle products and letting your creativity take flight.
In 2015, co-founders Greg Gonzalez and Joe Cloyes set out to create a different skincare company–and brand’s new retail concept is no exception.
“More than a retail space, the Youth Gallery is a hub for the community to connect, create content, and experience our products and pro-aesthetician-heritage services in real-time,” says co-founders Gonzalez and Cloyes, “The brand’s space will have a robust event calendar with rotating installations highlighting emerging artists, DJs, and forward-thinkers, to amplify and build YTTP’s global community.”
The first art collaboration will be with Obvious, a French trio of artists and researchers who use artificial intelligence algorithms to create a crossroads between science and art. A custom commissioned art piece directly inspired from the scientific processes of skin transformation and artistically represent the mechanisms of the skin.
Youth To The People joined L’Oréal’s Luxe family of brands in 2021 and has its sights on bringing its modern-luxury vegan pro-grade skincare across the globe.
“We are thrilled to open brand’s first-ever retail store and connect with the local community by sharing our passion for high-performance vegan skincare. This marks a milestone in our journey towards international expansion and we look forward to continuing our growth and bringing our unique brand experience to individuals around the world”, adds Global Brand President, Gouzelle Ishmatova.
Youth To The People’s retail concept will also provide the community with countless opportunities to immerse themselves in the brand’s ethos, tap into their creativity, and get one-on-one time with skin health experts, who can create customized routines for all skin types, goals, and concerns via 15-to-30-minute “Skin Sessions.”
