There are many things London is known for, from its rich history to its vibrant culture, a city that manages to intertwine the new and the old in a way few others have managed to do. Yet, we’d argue that it is their business landscape that deserves the most attention, as it is constantly at the forefront of innovation and setting trends that redefine several industries.
A Brief Introduction
In this section, we’ll take a look at what companies to keep an eye on before getting into what makes them special. We’ll begin this with Revolut, a global neobank that is often hailed as one of the leading fintech companies in the world. Headquartered in London, it was co-founded by Nikolay Storonsky and Vlad Yatsenko in 2015.
Next, we’ll analyse Rhino.bet, which falls under the iGaming branch and was established in 2021. This is an online casino UK that offers its users a vast library comprised of digitised casino games. For those who haven’t visited such platforms before, or haven’t dabbled in the world of casinos, the options available range from table games to slots.
We’ll round this off with Deliveroo, which was launched in 2013 by Will Shu and Greg Orlowski. Similarly to other online delivery companies, users can order meals from restaurants along with groceries through their site and app. Then, self-employed couriers pick up the order and deliver it accordingly. Akin to the above options, even though it is set in London, it has expanded its operations to other countries.
Factors Contributing to their Success
Now that we’ve briefly explained what the companies are about, let’s take a look at what warrants them being called innovative. Starting again with Revolut, it was originally created to lower the costs related to overseas spending, with users being able to hold and transfer money from one currency to another. Now, it also allows its users access to options such as investing in assets like cryptocurrencies and savings accounts in major currencies, making it a convenient all-in-one banking solution like no other.
When it comes to Rhino.bet, it has gone beyond offering its users the option to play games like blackjack, here they can also learn more about blackjack rules. This means that it provides detailed guides directly on the platform to help along their less experienced users, ensuring that they can find everything they need to kickstart their iGaming journey. In addition to this, there have been several other innovative additions like access to live games with real human dealers and mobile gaming.
As to Deliveroo, you may be wondering how exactly it differs from other major delivery companies. Apart from forming exclusive partnerships with well-known brands, it has established a subsidiary called Deliveroo Editions. This business is built on dark kitchens, meaning that it offers bespoke kitchens for its partners to use, thus allowing them to provide unique delivery-only menus.
Pushing boundaries comes with its own set of risks and rewards, however, these companies have learnt how to balance this perfectly. This has positively impacted not only the company’s profits but also the economy in London, ensuring that it remains a hub of innovation.
