Art lovers, rejoice! North London is about to get a creative shake-up as Fresh: Art Fair makes its grand debut at Alexandra Palace from 30th January to 1st February 2025. Promising a feast for the senses, the event brings together works from emerging talents to celebrated legends like Picasso, Hockney, Matisse, and Chagall. This isn’t just another art fair—it’s a celebration of creativity, innovation, and community.
A Cultural Icon Meets Contemporary Vision
Set against the iconic backdrop of Alexandra Palace, this art fair in London seamlessly combines the historic charm of the venue with cutting-edge artistry. With over 75 galleries from the UK and beyond, the event will showcase an eclectic mix of art styles, from modern paintings to ceramics, photography, and sculpture. Prices start at just £50, making it accessible to both budding art enthusiasts and seasoned collectors.
Eleanor Wardle, founder of Fresh: Art Fair, shared, “Alexandra Palace has been a cultural landmark for over a century. Our fair complements this legacy by offering North and East Londoners a fresh opportunity to browse and buy exceptional art.”
North London Talent Shines Bright
Fresh: isn’t just importing art from around the globe. The fair highlights North London’s thriving art scene, featuring local galleries like Galleri Aurelia, Highgate Contemporary Art, Fine Art Consultancy, and North London Printmakers. These local champions bring the community’s creativity into the spotlight, bridging the gap between art and the audience.
Adding to the charm is the partnership with the Hampstead School of Art (HSoA), which will host free clay-making workshops over the weekend. Participants can create and take home their clay masterpieces while exploring the emotions and stories behind human expressions.
Community Takes Center Stage
True to its ethos, Fresh: prioritizes giving back to the community. Partnering with the Tottenham Hotspur Foundation, the fair will raise awareness and funds for initiatives supporting local youth and community development. Activities led by the foundation will be announced soon, but expect plenty of interactive and inspiring moments.
Elizabeth Mings, Foundation Fundraising Manager, remarked, “We’re thrilled to partner with Fresh: Art Fair. This collaboration allows us to empower local communities and showcase our impactful work.”
A Feast for Art Enthusiasts and Newcomers Alike
Whether you’re a die-hard collector or someone looking to fill that awkward blank wall at home, Fresh: has something for everyone. The fair is known for its “friendly” approach, ditching the usual pretentious art scene vibes for a more inclusive, approachable experience.
Highlights of the fair include:
– A nine-course tasting menu of art (figuratively speaking, of course!) featuring works by masters like Picasso alongside up-and-coming talents.
– Flexible price points, from affordable £50 prints to statement pieces exceeding £30,000.
– Expert advice from Fine Art Auctioneers Sworders, offering free valuations for pre-contemporary works and antiques.
Why Fresh: Is Different
Unlike many London art fairs, Fresh: has no restrictions on the type of artists showcased or price points. Here, you’ll find modern art mingling with timeless classics. Their philosophy? Art should be for everyone.
The event also makes a point to be practical. Need to park? No problem. Unlike most city fairs, Fresh: ensures parking is available, ideal for those buying larger works or simply wanting a hassle-free day out.
Plan Your Visit to Fresh: Art Fair
Open across three vibrant days, Fresh: invites visitors to explore, interact, and be inspired. The fair kicks off with a Private View evening on Thursday, 30th January, where guests can sip complimentary wine while getting first dibs on their favorite pieces.
– Location: Alexandra Palace, North London
– Dates: 30th January (Private View) – 1st February 2025
– Tickets: Starting at £12 online, with Private View tickets at £18 (includes free re-entry all weekend).
More Than Just Art
Fresh: is more than a place to admire and buy art. It’s an experience. With two licensed cafés, hands-on workshops, artist demonstrations, and breathtaking views of London, the fair guarantees an unforgettable outing.
Plus, the partnership with Berkley’s Alexandra Gate development adds another layer of intrigue. Located just moments from the Palace, this contemporary collection of apartments offers a seamless blend of modern living and creative inspiration.
