Shoreditch’s hotel scene just got a serious upgrade—one that understands the real MVP of any trip: quality sleep. citizenM hotel in Shoreditch, the disruptor of the ‘affordable luxury’ hotel game, has just launched Sleep Like a Champion, a campaign designed to optimise sleep for travellers everywhere. Forget overpriced wellness retreats—this is a sleep experience built for real people, real trips, and real schedules.
But this isn’t just another fluffy pillow menu. Backed by extensive research from certified sleep consultant Naomi Hilliard, citizenM’s latest initiative includes personalised sleep guides tailored to each guest’s chronotype (yes, your body actually has a built-in sleep personality).
So, whether you’re an early bird catching flights, a night owl burning the midnight oil, or somewhere in between, citizenM has designed a room—and a strategy—to help you sleep better and wake up ready for anything.
The Science Behind the Best Sleep at citizenM
Everyone knows that bad sleep ruins good trips. But what if your budget hotel in Shoreditch could actually fix your sleep issues instead of causing them? citizenM’s sleep research breaks down exactly what keeps you awake and how to counteract it.
A Sleep Environment That Works for You
citizenM has engineered the ultimate room for deep, restorative sleep. Every feature is backed by science and designed to keep jet lag, stress, and noisy neighbours from ruining your night.
- Complete blackout blinds – No flickering streetlights or neon signs creeping in.
- Adjustable room temperature – 18.3°C is the magic number for optimal sleep.
- Soundproofed walls – Because no one needs to hear next door’s late-night Zoom call.
- King-sized beds with premium linens – More space, more comfort, more dreams.
- Lighting that adapts to your needs – Warm hues to wind down, bright natural light to wake up.
And yes, all of these are adjustable via an in-room iPad. No awkward calls to reception required.
Understanding Your Chronotype: Sleep Smarter, Not Harder
citizenM’s Sleep Like a Champion campaign isn’t just about a comfy bed—it’s about optimising your rest based on your sleep chronotype. Not everyone is designed to wake up at sunrise, and that’s okay.
- Morning Types (M-types): Best wake-up time? 5-6 AM. Best bedtime? 9-10 PM. These travellers function best in the early hours.
- Inbetweeners: Peak alertness? Late morning to early afternoon. Ideal bedtime? 10-11 PM. These guests need a balanced sleep schedule.
- Evening Types (E-types): Night owls thrive in the late afternoon and evening. Their best sleep happens from midnight to 1 AM.
Once you book your stay, citizenM provides a tailored sleep guide based on your chronotype—ensuring you get the best sleep possible.
How Travel Affects Sleep (and How citizenM Fixes It)
Travel wrecks sleep. Between jet lag, weird time zones, and unpredictable schedules, getting quality rest feels impossible. citizenM studied five key traveller types to pinpoint the biggest sleep disruptors and how to counteract them.
- Business Travellers: Long flights, late meetings, and hotel room insomnia. citizenM’s blackout blinds and instant temperature control help them reset fast.
- Parents on the Move: Exhausted from managing little humans. citizenM’s customisable lighting and ultra-soft beds make power naps effective.
- Overseas Adventurers: Fighting jet lag? citizenM’s cool room settings and natural light wake-up features get you on track.
- Neurodivergent Travellers: Sensory overload is real. citizenM’s soundproofed walls and warm lighting create a calm, controlled sleep space.
- Social Travellers: Late-night outings require strategic recovery. citizenM’s comfortable beds and quick caffeine detox options help reset the body clock.
Extra Perks: Because Sleep is Just the Beginning
citizenM doesn’t stop at elite sleep setups. They’ve also introduced Brainwaves, a collaboration with Erased Tapes and neuroscientists from Goldsmiths, University of London. This project uses scientifically designed music tracks to improve focus, relaxation, and sleep quality.
The tracks are available on major streaming platforms and play in every citizenM hotel room, ensuring guests can experience sound therapy while they unwind.
Book Your Best Sleep Yet
citizenM’s Sleep Like a Champion campaign is redefining hotel stays, proving that you don’t need a £2,500 wellness retreat to sleep well. You just need smart design, personalised advice, and a room that actually works with your body clock.
Ready to experience hotel sleep done right? Book your stay and get your personalised sleep guide at citizenm.com
