Surreal digital artwork depicting a water-filled vortex—explore the artistic vision behind Planet Aqua in this Made in Shoreditch feature.
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Planet Aqua: Jeremy Rifkin’s Bold Rethink of Life on Earth as We Know It

Forget the Land Planet. It’s Time to Rethink Everything.

We’ve been living a lie. No, really. We’ve been raised to believe that we live on a land-based planet, that Earth’s solid ground is the foundation of life. But according to Jeremy Rifkin’s latest book, Planet Aqua: Rethinking Our Home in the Universe, we’ve got it all wrong. We live on a water planet. Fresh, salty, frozen—water rules everything, and we’ve been ignoring its true power. Now, the hydrosphere is reminding us who’s in charge, and climate change is the wake-up call we can’t snooze through.

Why Planet Aqua is the Book Everyone Should Read Right Now

Rifkin doesn’t just throw another climate crisis book into the mix. He flips the script entirely. Planet Aqua presents an urgent, eye-opening argument: we’ve misunderstood our very existence. We’ve treated water as a resource rather than the lifeline it truly is. This book isn’t just about rising sea levels or melting ice caps—it’s about rethinking every part of our civilization and adapting to nature rather than forcing it to adapt to us.

Governments, businesses, and environmentalists are already buzzing about a new Blue Economy to sit alongside the Green Economy. Europe and Asia are leading the charge. The US? Well, it needs to catch up. The world is calling for a Blue Deal, and Rifkin lays out the roadmap for what that transformation looks like.

A Future Built on the Blue Economy

If you thought sustainable living was all about solar panels and electric cars, think again. Rifkin envisions a future where we work with the hydrosphere, not against it. That means:

  • Demolishing outdated dams and building resilient water infrastructure
  • Water microgrids and portable desalination systems for crisis-proof clean water access
  • 3D-printed pop-up communities that adapt to shifting shorelines
  • Legal rights for rivers, because if corporations can be people, maybe rivers should get some love too
  • Sponge cities that absorb and filter rainwater instead of flooding with every storm

This isn’t just some utopian dream. The European Union is already strategizing its Blue Deal, with scientists, policymakers, and businesses aligning on this new future. Meanwhile, China and Korea are also pushing forward. The real question is: how quickly will the rest of the world get on board?

The Science and Urgency Behind the Rethink

Rifkin isn’t just throwing ideas around. He brings decades of economic, environmental, and policy expertise to Planet Aqua. He’s the guy who helped shape the EU and China’s Third Industrial Revolution climate policies. He’s advised US leaders, including Senate Majority Leader Chuck Schumer, on infrastructure plans. When he talks, world leaders listen.

And let’s be honest—this rethink isn’t just about saving the planet. It’s about survival. The rewilding hydrosphere is already wreaking havoc. Floods, droughts, heatwaves, wildfires—these aren’t just random disasters. They’re the hydrosphere trying to re-balance itself after centuries of human interference. We either adapt, or we go the way of the dinosaurs.

Why This Book Will Change the Way You See Earth

After reading Planet Aqua, you’ll never look at Earth the same way again. This book isn’t just a warning—it’s a new way of understanding our world. It’s a call to action for everyone, from business leaders to activists to everyday people wondering what’s next.

We’ve spent centuries thinking we could bend nature to our will. Turns out, nature has other plans. The future belongs to those who can adapt. Rifkin’s Planet Aqua is the blueprint.