Forget pretentious white cubes and gallery-speak gatekeeping — this April, the art world gets a refreshingly real upgrade. The gowithYamo art app, your free pocket guide to London’s galleries, is teaming up with The White Pube to bring back the brilliant no-filter video series, What I Saw Last Week. Yes, it’s back. And yes, it’s juicier than ever.
So, if you’ve ever walked into an exhibition and thought, “Is it just me, or…?”, this is for you. Because art, much like that new café down the road, is best enjoyed with a side of hot takes and shared opinions.
The raw, unfiltered return of What I Saw Last Week
Hosted by cultural lightning rod Zarina Muhammad, one-half of The White Pube duo, What I Saw Last Week is an antidote to the stiff upper-lip art world we all love to mock. Originally launched on Instagram Stories, the series is all about real-time exhibition reviews — think in-person, no scripts, no edits, just gut reactions and the occasional spicy metaphor.
Every Monday in April, Zarina is out pounding London’s pavements, visiting exhibitions, and sharing her stream-of-consciousness takes. The videos will be posted on both gowithYamo and The White Pube’s Instagram accounts — because obviously, this is peak scrollable content. But for those who want to dig deeper (and start plotting their own art-hopping adventures), the reviews will also live inside the gowithYamo app.
Art discovery, now with maps, vibes and Zarina’s sass
gowithYamo isn’t just slinging exhibition listings. It’s a social platform for the culturally curious — part art app, part digital playground. The real magic? As Zarina hits each exhibition, her reviews are pinned directly to the exhibition pages in-app. Meaning users can browse the map, discover shows near them, and read (or roast) Zarina’s unfiltered thoughts while they’re en route.
But here’s the kicker: you can add your own reviews too. Finally, a space where art opinions aren’t reserved for broadsheet critics or art school alumni. It’s a level playing field where you, dear Shoreditch art snob or first-time gallery goer, get to weigh in — just like on Goodreads or Letterboxd.
Culture is better when it’s communal (and slightly chaotic)
Zarina sums it up best:
“When you go to a new restaurant, watch a film, or finish a book, you discuss it with your friends, share your review on Letterboxd, and rate it on Goodreads. Our enjoyment and experience of culture is built collectively and convivially. So why should art critics have a monopoly on having opinions in the art world?”
Honestly? She’s right.
This partnership champions exactly what Shoreditch’s creative culture thrives on — making art democratic, accessible, and dare we say it… fun. Because while we love a moody installation as much as the next person, we also want to talk about it, meme it, and maybe even write a review that starts with “OK but this reminded me of an early 2000s rave in a car park.”
An Easter egg hunt with cultural depth
As part of the launch, there’s also a “critical egg hunt” happening in-app — a playful nod to the season and a way to encourage users to chase reviews, discover exhibitions, and unlock new ways of seeing. It’s basically Pokémon Go for art nerds. And yes, you should absolutely be taking part.
Whether you’re gallery-hopping in Dalston or dipping into east London’s latest group show in a warehouse that’s technically a yoga studio, gowithYamo’s map has got you. And now, so does Zarina.
A Shoreditch state of mind
Let’s face it — this is the kind of project that feels tailor-made for Shoreditch art lovers. A little irreverent, deeply creative, open to all, and designed to shake up the status quo. It’s part social commentary, part exhibition guide, and part permission slip to just feel your feelings about art.
So if you’re tired of hearing what “the art world” thinks you should like — this April, follow Zarina’s lead, download the gowithYamo app, and trust your instincts. Art’s more fun when it’s messy, honest, and a little chaotic anyway.
