sauna at Shoreditch &Soul
Credit: Shoreditch &Soul / Ed Reeve

Shoreditch &Soul Ignites a New Cultural Era in East London with Sauna Ceremonies, Sober Nights, and Immersive Feasts

Shoreditch isn’t just a postcode—it’s a state of mind. A place where the weird and wonderful collide in the name of creativity, connection, and the occasional glitter bomb. So it makes sense that the UK’s first social wellness space would rise from its very cobblestones. Welcome to Shoreditch &Soul, a new cultural playground redefining what it means to connect, celebrate, and—yes—sweat.

Opening on 9 May 2025, this multi-dimensional venue offers far more than sauna sessions and smoothies. It’s a 35,000 sq ft culture house disguised as a wellness hub. A sanctuary of steamy socialising, live soundscapes, and plant-powered dinner parties, nestled in a former Victorian textile warehouse on Cheshire Street.

A Shoreditch wellness space where culture comes to play

Let’s get one thing straight—this is not your average “wellness retreat.” It’s Shoreditch through and through: a bit irreverent, very design-forward, and deeply committed to community vibes. Think sweaty raves—but make it Aufguss sauna ceremonies. Picture an alcohol-free apothecary bar slinging botanical cocktails next to a live DJ set. That’s the vibe.

At the centre of it all? The Sanctuary—a pulsing, festival-inspired nucleus featuring the Sensorium, a 40-person circular sauna that doubles as a venue. Designed with the British Sauna Society, the Sensorium will host storytelling nights, sound journeys, and multi-sensory banquets. It’s steamy. It’s social. It’s everything East London never knew it needed.

Sobriety meets nightlife with Karmaceuticals

Gone are the days when a night out meant nothing but Jägerbombs and regrets. Enter Karmaceuticals, the first-ever brick-and-mortar bar from the award-winning alcohol-free brand. Founded by medical herbalist Karma Campbell, it serves functional, mood-shifting elixirs in a space where socialising doesn’t cost you your Sunday.

bar at Shoreditch &Soul
Credit: Shoreditch &Soul / Ed Reeve

Open nightly, the bar will shake up drinks that chill you out, energise your spirit, or make your chat game smoother—without the hangover. For London’s sober-curious scene, this is a new cultural cornerstone. For Shoreditch’s nightlife? A necessary evolution.

Where feasting becomes performance

Palm Greens, Hackney’s favourite plant-based spot, is anchoring the daytime café offering, but night-time is where things get spicy. Enter: immersive banquets. Curated by food artist Caroline Hobkinson, known for edible performances at the V&A and Royal Academy, these events transform dining into theatrical experience. Expect blindfolds, stories, scent rituals, and surprise courses designed to reset your relationship with food, others, and yourself.

Dinner table as performance space? Only in Shoreditch.

Programming that feeds mind, body, and party spirit

Shoreditch &Soul’s daily cultural calendar reads more like a mini-festival lineup than your average yoga schedule. Regular collaborators include:

  • Sanctum: hosting ecstatic dance rituals inspired by Amsterdam’s club scene
  • Fire + Alchemy: weaving in breathwork, sound healing, and ritual circles
  • ØTHERS: blending ambient music and functional scent to hack your mood

Also on the bill: live music, art happenings, philosophy salons, and late-night “soak & sound” sessions. It’s not just wellness—it’s nightlife for the neurodivergent, nature-starved, and joy-seeking.

Pop-ups, playlists, and purposeful retail

Because Shoreditch doesn’t do anything by halves, even the retail space has cultural edge. First up is Casa Ágape, a curated three-month takeover celebrating Latin American brands and designers. From artisanal homewares to experimental fashion, the pop-up ensures Shoreditch &Soul also champions global creative voices.

As for the soundtrack? Expect rotating playlists curated by local sound artists, immersive audio experiences in the sauna, and DJs who know their gong bath from their bassline.

A love letter to urban life—with soul

Founder Reza Merchant describes Shoreditch &Soul as “an inclusive space to recharge and connect.” But let’s call it what it is: a love letter to London life done differently. It’s where wellness ditches the beige and embraces the bass. Where sober nightlife gets its own underground scene. Where creativity, community, and cultural programming merge in one steamy, sensory, deeply human experience.

So grab your robe. Ditch the booze. And get ready to rediscover what a night out in Shoreditch can feel like—soulful, sweaty, and absolutely unforgettable.