The 80’s house music scene has been recently reintroduced, rooting in the heart of East London. House music is becoming extremely popular amongst people from all walks of life. The Ibiza lifestyle is becoming well known and well enjoyed as electric crowds celebrate their love for great music. ‘Ava Word’ derived from Cockney slang, originates in the east end of London, where it celebrates its final event of 2012. All roads lead to club ‘XOYO’ in Shoreditch, for this year’s ‘Ava Word’ closing party. The exclusive, intimate, guest-list and ticket only 12 hour electrifying event, was a mature vibe for over 21’s only. From 1pm-1am XOYO accommodated 1032 lovers of house music, who endured the deep, underground, minimal, tech, bass line of house. Ravers cut shapes and danced using fancy footwork, amongst the neon coloured strobe lights, into the early hour of morning.
The event took place on Sunday 18th November 2012, the epic night was the 6th and final ‘Ava Word’ event of this year, the event began this year in April, at club ‘Cargo’ in Shoreditch, each event has had a colour theme with the final event being neon purple. Previous events have also been held at Area, XOYO and at Proud o2, these have all been ticket sell-out events, with one in, one out entry. 3000 CDs have been made for each event, these being free give-a-ways, making a total circulation of 18,000 CDs this year. The fun-filled half-a-day event included DJ’s such as; Shea Burke, Rickie Deco, Ricky Torres, D’Vinci, Lady T, Two of Us, Gavin Peters, Dominique Danielle, Adam Cotier ft Riaz Dhanani, Jason Lee Edward and Guest DJ, Roch Mix Hard. All DJ’s can be found on Soundcloud also direct links can be found on their Facebook pages.
Ravers described the night as:
“Great vibe, lovely people, no drama, no trouble, when the capacity gets full, you really know about it!”
Shakira, 27, University student
“The rave was live, certified, unbelievable, cutting shapes”
Charles, 21, works in retail.
“I love this music, I don’t know who this DJ is, but he is sick!”
Jade, 27, Bank manager
“This rave is very nice, nice vibes nice everything, you can party, no problems, it’s just great! It’s nice when u get here, nice atmosphere, no trouble, come here with your friends, with your man.”
Maria Mckenzie, 25, Student.
“Ava word is the lick, I have been to a couple of them, very good, the way DJs put on the sets, absolutely smash it! Your legs keep moving on their own, it’s like they’ve got a little mind of their own, good raves, come to the ones next year!”
Ty, 31, Accountant
“Dates for 2013 have not yet been released but rumour has it that there will be a FREE party in January.”
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