Principal Place is London’s newest vibrant community that lies between London’s financial district and Shoreditch. With an array of retail, restaurants, a commercial centre already home to Amazon UK HQ, a public piazza and a 162-metre residential tower – Principal Place is one of the capital’s liveliest new mixed-use destinations and the project has already been the recipient of widespread acclaim.
Principal Tower, the residential centre of Principal Place boasts stunning panoramic views of the London skyline. The residential landmark was designed, both inside and out, by world-renowned architects Foster + Partners. The tower is made up of 299 luxury apartments and penthouses.
The main highlight of Principal Tower, are its top-of-the-class amenities. Residents will be able to enjoy everything from an edgeless infinity pool, a spa, a state-of-the-art gym that overlooks the piazza, a resident’s lounge, and even a cinema. To cap things off, residents also have access to a 24-hour concierge service akin to the likes of five star hotels.
Homing into the apartments, each unit has been meticulously finished to the highest standards of interior design and attention to detail, featuring handcrafted elements that have been sourced from local designers and manufacturers.
Principal Place pays homage to the sites history, with the opening of The Light Bar, a beloved local drinking spot in the site of former Victorian power station, which remains undemolished. Principal Place also boasts a wide range of food and retail facilities including The Allegory, Polu Poke, Little Farm, Camino, BLOK, Black Sheep Coffee and Vagabond Wines. With place making at the forefront, Principal Place also hosts a regular calendar of art activations and pop-up events. Most noticeably, the installation of a giant blue steel 1.2 tonne sculpture by artist James Burke.
New luxury apartments at Principal Tower in London are for sale now. To find out more, visit principaltower.com or contact info@principaltower.com / +44(0)20 3883 3333.
