Pet tech brand Tuft Global announced as Great British Entrepreneur Awards 2022 finalist

Shoreditch based entrepreneur, Chloe Smith, has been recognised as a 2022 Service Industries Entrepreneur of the Year finalist of the Great British Entrepreneur Awards for her business, Tuft Global.

The category celebrates businesses across the UK that are leading the way in providing a new or established service in their industry, and Tuft was selected out of over 5,300 entrants — the most the awards has ever had.

Launched in June 2021 by young entrepreneur Chloe Smith, Tuft is the UK’s first appintegrated salon management software that gives dog groomers a convenient way to manage their business and reach new clients.

The inspiration for Tuft came to Chloe when her father struggled to get their family dog – a very hairy Yorkie – in for a groom. Groomers were either too busy with other customers to answer the phone or it was difficult to find high-quality, local groomers on the internet.

Following a successful year and the pet tech brand increasing its downloads by 29% since January, Tuft has expanded into Europe and is on track to become the leading international pet services app.

Commenting on the shortlist, founder of Tuft, Chloe Smith said: “Myself and the Tuft team are thrilled to be shortlisted for this prestigious award. Providing an excellent service to both dog groomers and dog owners globally is what Tuft is about, so it’s an honour to be announced as a finalist after dreaming about the business for over 10 years!

“It’s particularly rewarding to be flying the flag for the pet industry next to the innovative rawhide-free edible greeting card brand, Scoff Paper.

“Congratulations to all the incredible finalists; I look forward to meeting you all this November.”

Founder of the Great British Entrepreneur Awards, Francesca James, adds: “The quality of applications is consistently excellent year on year, but we have been especially blown away by the innovation, drive and determination demonstrated this year.

“This year’s finalists should be so proud of what they’ve already achieved both in business and in being shortlisted for an award – we’re looking forward to seeing everyone at the Finals and unveiling the winners!”

The winner will be announced at a Grand Final at the Grosvenor Hotel in London on Monday 21st November and to book your place, visit: greatbritishentrepreneurawards.com