Joseph Cheaney & Sons will hold a sample sale at Dray Walk Gallery in the Truman Brewery from Tuesday 17 to Sunday 22 November, with up to 70 per cent off and men’s shoes starting from £95, according to the brewery’s listing for the Cheaney Shoes Sample Sale 2026.
The listing gives the address as Dray Walk Gallery, Truman Brewery, 91 Brick Lane, London E1 6QL. It describes the stock as “current and old season samples” and says the sale runs “for one week only”.
Opening hours cover six days:
- Tuesday 17 November, 10am to 7pm
- Wednesday 18 November, 10am to 7pm
- Thursday 19 November, 10am to 7pm
- Friday 20 November, 10am to 7pm
- Saturday 21 November, 10am to 7pm
- Sunday 22 November, 11am to 4pm
Prices, payment and what is on the rails
The brewery’s page sets out the price bands as “Mens start from £95 – £225. Womens start from £150 – £175.” Those figures are starting points for each range rather than a fixed price per pair, and neither page says which styles sit at which point in the band.
The headline discount is also a maximum. The listing gives no breakdown of which shoes carry the deepest reductions, or how far prices differ between current season samples and older stock.
Credit cards, Amex and cash are accepted, the brewery says. The page does not set out return or exchange terms for sale stock.
Neither of the two listings states how many pairs will be on sale, how the size run breaks down, or whether stock will be replenished across the six days.
A second listing with the same dates
The sample sale site ChicMi carries the same dates, the same daily hours and the same price bands, and states that entry is free. Its page describes “current and old-season contemporary footwear” with up to 70 per cent off, and files the event under men’s, women’s and footwear.
Both pages were fetched on 12 November and both carry the year. The brewery titles its listing “Cheaney Shoes Sample Sale 2026”, and ChicMi’s opening-times rows begin “Tue 17 Nov 2026” and end “Sun 22 Nov 2026”.
At the point of capture, ChicMi’s page recorded 31 users marked as going and 12 shares. The site invites users to click “I’m Going” to be notified of changes or cancellations, and markets a paid tier that it says carries photos, price lists and videos from previous editions.
ChicMi attaches a standing note to listings of this type: “Products created by these brands are stocked at this event, but the event is not necessarily endorsed by the brands, or operated with their consent or knowledge.” Cheaney appears on the site’s footwear follow list alongside Grenson, Edward Green, John Lobb and Gaziano & Girling.
Neither page mentions tickets, timed entry slots or pre-registration.
The venue and other east London sales
The Truman Brewery describes itself on its own site as “once home to London’s largest brewery” and now “East London’s primary destination for the public and creative businesses alike”. The site lists markets, shops, bars and restaurants, and advertises studio, office, retail, restaurant and event spaces for hire. General enquiries go to 020 7770 6001 or info@trumanbrewery.com. Truman is a registered trade mark of Zeloof LLP.
Dray Walk Gallery sits within that complex on Brick Lane. The streets around it are covered in the site’s guide to Brick Lane in 2026, which maps the curry houses, bagel shops, vintage rails and street art near the brewery yard.
The Cheaney dates follow a run of November brand sales in east London. House of Hackney held what it called its biggest sample sale yet at The Box in Hackney from 6 to 8 November, with up to 80 per cent off and a £2 entry fee going to Hackney Food Bank.
ChicMi lists other London sample sales alongside the Cheaney entry, among them Ally Capellino, Oliver Sweeney, Hugo Boss, Aspinal of London and END., with its own labels for when each one runs.
The sale also lands ahead of the December trading period in the area, set out in the site’s guide to Christmas in Shoreditch 2026, which lists the markets, late shopping and festive events running through the month.
Five of the six days run on the same 10am to 7pm pattern, with the shorter Sunday session the last chance to buy. The sale closes at 4pm on Sunday 22 November, and neither listing mentions an extension or a second week.