Artist Ben Eine Creates Huge Alphabet City 2.0 to Launch New Creative Design Studio OurTypes

Globally established artist Ben Eine is regarded as a pioneer in the exploration of letterforms and is also notorious across the world for his iconic street art, created in distinctive font styles. To celebrate the launch of Creative Design Studio OurTypes and the art of letter form, Eine is returning to his roots and is hitting the streets of East London’s Poplar in colour, to create an Alphabet City 2.0 on a gigantic scale over a series of 26 shop shutters.This exciting evolution from the ‘Alphabet Street’ nearly a decade ago, is an ambitious art mission, in association with Global Street Art and Housing Association Poplar HARCA, which will see Eine paint the full A-Z of the alphabet on 26 shop shutters, in 26 different bespoke, Eine fonts. In the case of some letters, Eine has collaborated from the shop owners to allocate a relevant letter to their shutter leaving behind the ultimate art endorsement. In honour of OurTypes, each letter will be an exploration in creative type, illustrating how Eine’s syle has evolved over the years. The project will add a bold display of colour and style, to brighten up and beautify this corner of London’s East End, using the shop shutters as a canvas for the craft of one of the world’s leading type artists and putting Alphabet City firmly on the map of global street art.