Storytelling is the glue that’s been holding marketing together since the dawn of time (okay, maybe not that long, but you get the point). It’s a transformative tool that can help you to engage your audience, build brand loyalty and increase conversions.
It helps you to build your community, to showcase your unique selling points and to get your brand or business in front of new audiences.
Everyone loves a good story, and when you focus on creative and empathetic storytelling that elicits a response, you connect more deeply with your audience and increase the likelihood of business success.
But What Does Storytelling Really Do For You?
There are a range of different benefits of incorporating storytelling into your brand strategy, here are some of the main things that including storytelling in your businesses brand strategy can do for you.
You engage your audience
Telling a story is far more engaging than just giving information about your product or service. When you tell your audience a story, you allow them to imagine themselves using your product or service, allowing them to form a deeper connection with your brand.
You’re also able to address your audience’s pain points in a more engaging manner so that you can really show how your business addresses these pain points and makes your customers’ lives easier.
It humanises your brand
People like to see the humans behind the brand, and one of the best ways to do just that is through storytelling. You can introduce your audience to your employees, your work life and your company culture as a means to make your brand appear more credible and trustworthy.
In doing this, you make it easier for customers and clients to remember your brand, stay familiar with your business and choose you over your competition when the time for conversion comes.
You stand out
Another huge benefit of storytelling for your brand is that it helps you to stand out from your competition. It’s far easier for people to remember a story, or to remember how something made them feel, than it is to remember numbers or wordy facts.
By choosing to highlight your brand using storytelling, you stay at the forefront of the minds of your audience. You become a memorable business that consumers keep coming back to time and time again.
It builds loyalty
Customers are far more likely to be loyal to a brand they feel emotionally invested in. When there’s a strong sense of community or there’s a compelling brand narrative it makes it more difficult for consumers to switch to a competitor brand.
By building a community and having a strong sense of identity around your brand, you get to benefit from a loyal customer-base who aren’t easily swayed by the competition. They know your brand, they know your story and they choose to remain loyal to you because of it.
You can create more compelling CTAs
Consumers are getting smarter and smarter when it comes to being able to spot marketing tactics so storytelling is a great way to reduce the risk of ad fatigue for audiences. People are sick of seeing the same tried and tested ads used over and over by different brands so being able to implement something different to your strategy can make your brand stand out.
With storytelling, you can create more compelling CTAs (calls to action) that further encourage your audience to convert. By using storytelling to put emphasis on your CTAs, you ensure your brand stands out from the crowd even in a saturated market.
So, How Do You Implement Storytelling Into Your Strategy?
There are so many different ways to implement storytelling into your brand and it means so much more than just written content on your site. One of the most effective ways to tell your brand’s story is through video content. Whether it’s short form video for social media, or it’s more long form content for your site or your marketing materials. Video is the best way to get your message across and give consumers a real feel for your brand.
Working with a video production company can provide you with high-quality content in your brand voice that can be used across a range of platforms. If you’re a complete newbie to brand storytelling, working with a team of experts can really help you bring your vision to life.
By implementing storytelling into your modern brand strategy, you can stay ahead of the competition, build a loyal customer base and ultimately experience more conversions. The digital marketing space is an incredibly competitive one, so regardless of your niche, doing whatever you can to stand out from the crowd is critical for your businesses success.